Websites that pay for themeselves

Hi, I’m  Ed Charles a digital specialist focused on food & drink businesses. I create websites and online stores that attract customers & pay for themselves.

Ed Charles


Ed Charles

A former food writer and pioneering food blogger in Australia, Ed has worked with some of Melbourne’s top restaurants.

April 19, 2016

Uber Eats takeaway food deliveries

On the web the winner takes all and I believe that in the takeaway food delivery business there will be one service that survives, Uber Eats. It launched today at 11am today in a limited area of Melbourne inner city suburbs. But who knows, as both Deliveroo or Foodora are worthy challengers. But Australian market […]

February 23, 2016

Why nobody is ordering your takeaways

Takeaway food is big business. Last year the two leading Australian food delivery services Menulog and Eat Now merged. Then they were snapped-up for a mere $855 million by the UK’s Just Eat. In contrast the leading restaurant booking engine Dimmi sold for about $25 million. That’s how big takeaways are versus eating at home […]

May 26, 2015

How to leverage digital at wine events

I distribute a lot of content across the web. Some of it here but increasing on Linked-in, Facebook Groups, my personal Facebook feed and company page etc etc. (It’s another story to write about why blog content now needs to be distributed). I’m aiming to summarise the best of it here for my newsletter subscribers. […]

May 13, 2015

How to find your website audience

One of the advantages of helping a few dozen companies on their digital marketing and websites is that we see a lot of numbers. We see the main website traffic sources, the dynamics of who are key influencers and the reality behind the effectiveness of just about everything from emails to Facebook, Twitter and Instagram. […]