So how does the internet work nowadays?
There is no one prescriptive answer but it is more than just having a single website or newsletter that can only be viewed on a computer.
It’s all about giving choices. The information on your website need to be available all over the place. That means it should be available to the near 11 million Facebook users in Australia, the 1.8 million or so people on Twitter locally and the 2 million or so on Linkedin.
And not lets forget how people want to receive information. My newsletter going to followers of my food blog is read by one third of people on a mobile phone of some sort or an iPad style device.
What you need to do it make information available in as many places as possible and formatted correctly for a phone or tablet computer.
If you are in the restaurant business that means menus, opening times and maps in addition to pictures and videos of food and drink.