May 26, 2015

How to leverage digital at wine events

I distribute a lot of content across the web. Some of it here but increasing on Linked-in, Facebook Groups, my personal Facebook feed and company page etc etc. (It’s another story to write about why blog content now needs to be distributed).

I’m aiming to summarise the best of it here for my newsletter subscribers. If you want to read the rest of the story below it is either on Linked-in or Social Media & Wine on Facebook.

At the weekend I took my partner Pam to Handmade 2015 at the Builders Arms on Gertrude St and came out with a few observations on the chaos of tastings.
Very few of the wineries were collecting emails. Most were passive about it with a handwritten form.

Only Patrick Sullivan actively asked people for emails with a cheerful disclaimer that he would send us only two emails a year and that we were a shoo in to win 6 bottles of his wine as he had collected so few emails. He had pre-cut business card sized pieces of paper for people to scribble their email addresses on. I happily gave him my email address and I’m waiting by my inbox to be informed that I have won his prize draw.

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Handmade 2015

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