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April 19, 2016

Uber Eats takeaway food deliveries

On the web the winner takes all and I believe that in the takeaway food delivery business there will be one service that survives, Uber Eats. It launched today at 11am today in a limited area of Melbourne inner city suburbs. But who knows, as both Deliveroo or Foodora are worthy challengers. But Australian market […]

February 23, 2016

Why nobody is ordering your takeaways

Takeaway food is big business. Last year the two leading Australian food delivery services Menulog and Eat Now merged. Then they were snapped-up for a mere $855 million by the UK’s Just Eat. In contrast the leading restaurant booking engine Dimmi sold for about $25 million. That’s how big takeaways are versus eating at home […]

May 26, 2015

How to leverage digital at wine events

I distribute a lot of content across the web. Some of it here but increasing on Linked-in, Facebook Groups, my personal Facebook feed and company page etc etc. (It’s another story to write about why blog content now needs to be distributed). I’m aiming to summarise the best of it here for my newsletter subscribers. […]

May 13, 2015

How to find your website audience

One of the advantages of helping a few dozen companies on their digital marketing and websites is that we see a lot of numbers. We see the main website traffic sources, the dynamics of who are key influencers and the reality behind the effectiveness of just about everything from emails to Facebook, Twitter and Instagram. […]

April 10, 2015

What is the role of the website in a social media world?

I’m a member of a stimulating Facebook Group called Social Media and Wine. Recently Andrew Hanigan from Derwent Estate Wines asked a question which is relevant to anyone who has an online presence: So has the role of a Winery website changed with the onset of FB, Twitter, Instagram etc? What should it still contain, […]

April 1, 2015

Meet Zomato

You hate and love them. But review sites are a fact of life and are here to stay. In Melbourne, the biggest of them all is Urbanspoon, which is about to be relaunched in a few weeks as Zomato with local community managers and content creators on the ground. And the team looks to be […]

November 21, 2014

How Big Huey beat the trolls

I was tempted to call this post “Meet the troll wrangler”. I’m not talking about Iain Hewitson or myself but an astute watcher of social media. More about this Caped Crusader of the digital world later. Online restaurant reviews are a serious business. Bad ones cause restaurant owners anxiety and they can spend a lot […]

September 15, 2014

The big opportunity for video shorts

With Youtube the second biggest search engine in Australia, it is also a huge opportunity outside of Google search to use it to get your brand noticed. Like pictures, short videos are easy to watch and absorb. The only problem is we are all in a mindset born out of corporate videos of years gone […]

September 8, 2014

A 3D view of your business

View Larger Map Google maps for business, now known as “Google My Business” is a tricky one. Not only is verification a pain in that you have to wait for a postcard that sometimes doesn’t arrive (although you can sometimes get someone on a phone to help), but it can also be difficult to get […]

June 4, 2014

How to build your digital audience

Recently I was invited in by The Field Institute to talk about building a digital audience. The talk ended with the question: If I was given $5,000 to spend would I put it on: 1. a website 2. a social media strategy 3. photography My surprising answer was photography. The reason being that content is […]

May 24, 2014

Ten tips on writing

Write the way you talk. Naturally. Use short words, short sentences and short paragraphs. 10 tips on writing by David Ogilvy from Prezly

May 13, 2014

How to manage your online reputation with Ken Burgin

You’d be amazed the number of people who contact us problems with online reviews. It seems to be the problems are split two ways. Either somebody has got drunk and is randomly posting negative reviews or a venue’s review score falls below their expectations, especially in Melbourne on Urbanspoon. I recently talked to hospitality consultancy […]

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