Payment gateways, POS & accounts
There is no reason the human hand can’t be taken out of transactions. By selling online or taking bookings sales are streamlined with payment options for payment such as Paypal, Eway, Stripe and Shopify.
It is possible now to integrate online ordering with POS and accounting apps such as Xero, Saasu and MYOB and Point of Sale.
Please contact me if you would like more information.
Email works best
Electronic direct messages
We focus on email marketing because response rates are more than 10x better than through social media. It is a priority to build a solid email list and to maintain it. The best way to capture emails is though online sales, online bookings and pop-ups on a website.
Other email uses
- Segmentation to communicate with your most loyal customers
- Used to target your customers with Facebook advertising
- Used to create similar audiences to advertise to on Facebook and Twitter.
Over half your customers will come from search
SEO & website traffic
There are many ways to build website traffic. First you want to optimise your site for Google search – Search Engine Optimisation or SEO. Then you want to plan how to drive traffic through a mix of traditional marketing, Email marketing and social media activation.
We build online stores that sell and are also easy to maintain.
Some store options
- Wordpress: Powerful for blogging and selling
- Shopify: Easy to set-up and maintain with POS options.
- Squarespace: Designer templates and simple sale
Social media can sell but unless you run a campaign correctly the response rates can be small and don’t justify the return on investment. Increasingly selling happens on other sites to your own. For instance, Shopify can publish a store to Facebook and can create “Buy now” buttons you can post elsewhere.
Advertising to build sales
Facebook, Instagram & Twitter advertising help drive sales. These ads can be precisely targeted by location, demographics and interests. We can even create advertising targeting email lists.