when

NOW

The best time to start with digital marketing is now. There is an advantage to be early adopter online.

Many businesses make token efforts in their digital marketing and there are real opportunities for those who wish to invest in implementing digital plans properly.

COI

There are many organisations that have suffered from not engaging with their fans online. It’s time for forget worrying about the ROI (return on investment) and thinking of the COI, cost of inaction.

That’s the cost to your reputation if you aren’t listening to and actively managing your reputation online.

ROI

Nevertheless, we can measure Return on Investment and the path of customers from social media, emails and referal sites to becoming customers using Google Analytics and other tools such as Kissmetrics.