What we understand are the various unwritten rules for engaging people online.

Tomato Media was founded in 2004 by Ed Charles to publish magazines and websites. In 2005 he started a blog, Tomato, which has now become one of the top 10 food blogs in Australia and one of the best read in Melbourne.

And now we guide organisationsthrough the social media minefield and develop practical plans that work in this unruly world where the crowd can be unpredictable.

Ed Charles regularly speaks at PR and social media events and conferences and to companies. He is lead blogger for Ad News.

Photography: Christina Simons